IEJ :
Community Benefits Policy and Energy Justice

A public awareness campaign promoting the IEJ white paper, “Community Benefits Policy & Energy Justice,” highlighting the importance of community-led decisions in energy policy. The campaign focused on media outreach, securing press coverage, and engaging stakeholders in discussions about equitable and sustainable energy solutions.

Develop and execute a media relations strategy to promote IEJ’s white paper, including writing the press release, pitching to media, and securing press coverage.
  • Media Tool Kit Development
  • Media Relations
  • Graphic Design
  • Newsletter
HCC led a comprehensive media campaign to raise awareness of IEJ’s white paper, “Community Benefits Policy & Energy Justice,” by securing press coverage and engaging key stakeholders, with the goal of positioning the white paper as a crucial resource for communities and policymakers in the transition to equitable energy solutions.
HCC crafted and distributed a targeted press release, pitched the white paper to relevant media outlets, and secured key media placements to amplify visibility. In addition, HCC developed talking points and messaging strategies, coordinated interviews, and provided media training to ensure consistent and effective communication of the white paper’s key findings and recommendations.

92

Total Pieces of Coverage

167

Total Social Engagements

476.5K

Total Online Coverage Views

Designed Paper & Toolkit

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