HCC prepared digital press kits and fact sheets to draw attention to media with data, facts, and evidence to support the campaign. HCC strategically planned social media content during the Ohio Delegation and continued to post throughout the following weeks.

HCC created a social media strategy with content that promoted the event, informed the public on all the talks and performances that would take place at the event, promoted the Latinx talent participating at SXSW, and promoted the outcome of the event. HCC also created a ROS/Shotlist that allowed content to be strategically captured/shared during the event.