Just Communities Webinar Marketing Campaign Case Study - Humanity Communications Collective

Just Communities Webinar Marketing Campaign

Just Communities launched a monthly webinar series as a strategic tool to build awareness, foster community engagement, and position itself as a national thought leader in equitable and regenerative development. Each webinar highlights experts from across sectors urban planning, architecture, sustainability, education, and grassroots organizing while aligning with the broader Just Communities narrative. Through a tightly coordinated content, outreach, and promotional workflow, the campaign consistently elevated Just Communities' mission and value proposition to diverse audiences.

Over the past year, HCC supported the full-stack execution of the webinar campaign.

Content Strategy
Graphics
Social Media Strategy
Campaign Management

SOP
Metrics & Analytics
Newsletter
Copywriting

The monthly webinar series created a consistent platform for Just Communities to connect directly with a growing audience of changemakers, professionals, and community leaders. These webinars offered an opportunity to:

Showcase diverse voices and lived experiences aligned with our values of racial equity, sustainability, and community resilience.
Create regular, engaging touchpoints that kept our audience connected and informed about current topics, speakers, and solutions.
Expand our digital audience and contact list through Zoom registration and post-event follow-up.

HCC developed and implemented a repeatable, structured campaign workflow to maximize reach and effectiveness.

Developed content packages including 3 e-blasts, 8 social media posts, and speaker graphics.
Sent e-blasts in three waves: initial invite, reminder to non-openers, and final push.
Sent tailored emails to attendees and non-attendees with resources and replay links
Ensured assets reflected current campaigns across website, homepage, and calendar
Created Zoom registration and landing pages with aligned copy and visuals.