Marsha P. Johnson Institute
H&M Fresh and Fall Fabulous
HCC was responsible for creating digital communication strategies to engage partners, drive attendance, support students, and highlight MPJI's leadership.
- Media Relations
- Social Media Strategy and Execution
- Graphic Design
- On-site support
Educate audiences about the existence of the partnership to show MPJI and H&M are providing direct relief to LGBTQ+ youth.
Amplified the partnership, and positioned the organization as responsive and timely to current events. Collaborated with H&M to write a press release, supported media outreach, and supported social media amplification and content capturing on-site.