MARSHA P. JOHNSON INSTITUTE - PRIDE MONTH

Shifting and leading the conversation during Pride towards BLACK trans people, curated by and for BLACK trans people

MARSHA P. JOHNSON INSTITUTE - PRIDE MONTH

Shifting and leading the conversation during Pride towards BLACK trans people, curated by and for BLACK trans people.

Function as MPJI’s communications department to ensure a strong communication strategy is employed and executed across all of the organization's platforms.
  • Copywriting
  • Social Media Strategy and Execution
  • Web Development
  • Email/Newsletter
  • Media Tool Kit Development
  • Metrics and Analytics
Create and execute MPJI’s Pride 2021 campaign to ensure that the Black trans experience was equally uplifted and celebrated during the month of June.
Leverage partnership w/ Shea Moisture for content, place op-ed in the SF Examiner, implement social content to reflect the Black trans experience.

52K

PAGE VIEWS
Number of page views to the Pride 365 webpage

6.2K

FOLLOWER INCREASE
Number of Instagram followers gained

28M

IMPRESSIONS
Number of impressions from celebrity influencers

Pride Month Landing Page

Pride Month Email Blasts