Shifting and leading the conversation during Pride towards BLACK trans people, curated by and for BLACK trans people
MARSHA P. JOHNSON INSTITUTE - PRIDE MONTH
Shifting and leading the conversation during Pride towards BLACK trans people, curated by and for BLACK trans people
MARSHA P. JOHNSON INSTITUTE - PRIDE MONTH
Shifting and leading the conversation during Pride towards BLACK trans people, curated by and for BLACK trans people.
Through media and production, we support The Marsha P. Johnson Institute. Black transgender people deserve joy, justice, and freedom to exist. We support this by reclaiming Marsha P. Johnson and connecting the Black transgender experience to the larger Black liberation movement.
Function as MPJI’s communications department to ensure a strong communication strategy is employed and executed across all of the organization's platforms.
- Copywriting
- Social Media Strategy and Execution
- Web Development
- Email/Newsletter
- Media Tool Kit Development
- Metrics and Analytics
Create and execute MPJI’s Pride 2021 campaign to ensure that the Black trans experience was equally uplifted and celebrated during the month of June.
Leverage partnership w/ Shea Moisture for content, place op-ed in the SF Examiner, implement social content to reflect the Black trans experience.
52K
PAGE VIEWS
Number of page views to the Pride 365 webpage
6.2K
FOLLOWER INCREASE
Number of Instagram followers gained
28M
IMPRESSIONS
Number of impressions from celebrity influencers
Pride Month Landing Page
Pride Month Email Blasts
Humanity has truly been a godsend. I feel honored to work with an amazing woman-owned company that has been supportive of MPJI all the way. Their expertise and knowledge and care are out of this world. It is a tremendous asset to have their offerings throughout the day. The Humanity team pushes our ability to realize our dreams and desires to grow; their work is essential to any company or organization. We are extremely grateful to Humanity and recommend them everywhere we go.
The Humanity team are expert communicators. They understand how to navigate and leverage both digital and traditional media platforms to deploy the right message to the right audience every time.
Humanity’s fresh take on how to use marketing for social entrepreneurship allows me to expand my reach across the globe. Their keen eye has helped me take advantage of many opportunities.
The Humanity team gave us just what we needed to make our business ideas concrete. The innovative style and creativity used to design our branding and marketing approach is unmatched. Yanira “gets us” and now we are ready to soar.
Humanity Communications Collective team is our touchstone, tried and true partner, and creative inspiration for all our digital communications. They are values-aligned, super savvy and know how to "get in where they fit in" so we can meet short-term capacity needs while also building a longer-term communications strategy. I can't recommend them enough and am grateful for their partnership these last three years.
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