Illuminating the stories of the Puerto Rican people post-Hurricane Maria through increased public relations

PR ON THE MAP
LAUNCH OF A MOVEMENT
Illuminating the stories of the Puerto Rican people post-Hurricane Maria through increased public relations
PR ON THE MAP
LAUNCH OF A MOVEMENT
Illuminating the stories of the Puerto Rican people post-Hurricane Maria through increased public relations.
After Hurricane Maria devastated Puerto Rico, the stories coming out of the island were focused on despair. PR on the Map was created by Rosa Clemente to tell the stories of the people. Humanity Communications Collective provided brand strategy, digital support, content creation, and social media management.
Work with PR on the Map to develop brand identity and strategy.
- Communication Strategy
- Public Relations
- Copywriting
- Brand Strategy
- Website Development
- Social Media
Redirect and reframe the narrative of the Puerto Rico Hurricane María disaster.
Created and launched PR On The Map website in addition to social media channels. Humanity also pitched exclusive features on the client.

8M
LIVESTREAM IMPRESSIONS
Social media impressions from Facebook live streams.
10M
MEDIA REACH
Media placements included Democracy, Rising up with Sonali, Latino Rebels, ElOnline and Free Speech TV.
3M
SHORT FILM VIEWS
The short film "Puerto Rico Resisting Loiza" on Tidal and other platforms to spread the message and raise funds.
Humanity has truly been a godsend. I feel honored to work with an amazing woman-owned company that has been supportive of MPJI all the way. Their expertise and knowledge and care are out of this world. It is a tremendous asset to have their offerings throughout the day. The Humanity team pushes our ability to realize our dreams and desires to grow; their work is essential to any company or organization. We are extremely grateful to Humanity and recommend them everywhere we go.

The Humanity team are expert communicators. They understand how to navigate and leverage both digital and traditional media platforms to deploy the right message to the right audience every time.

Humanity’s fresh take on how to use marketing for social entrepreneurship allows me to expand my reach across the globe. Their keen eye has helped me take advantage of many opportunities.

The Humanity team gave us just what we needed to make our business ideas concrete. The innovative style and creativity used to design our branding and marketing approach is unmatched. Yanira “gets us” and now we are ready to soar.

Humanity Communications Collective team is our touchstone, tried and true partner, and creative inspiration for all our digital communications. They are values-aligned, super savvy and know how to "get in where they fit in" so we can meet short-term capacity needs while also building a longer-term communications strategy. I can't recommend them enough and am grateful for their partnership these last three years.

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