Save LACougars - Festival - Humanity Communications Collective

SAVE LA COUGARS - FESTIVAL

Creating a virtual experience celebrating people and wildlife coexisting across the world

SAVE LA COUGARS - FESTIVAL

Creating a virtual experience celebrating people and wildlife coexisting across the world.

The wildlife crossing at Liberty Canyon is no longer just a visionary idea, but quickly advancing toward completion. Building on the significant historic efforts, we are just a few years out from reconnecting this vital habitat corridor for mountain lions and other local wildlife populations. This $85M fundraising campaign will allow NWF to break ground in 2021, and be completed by the end of 2023.

Provide digital and engagement support to the National Wildlife Federation for the 4th annual P-22 day festival.

Theme Development
Graphic Design
Video Production
Social Media Strategy and Execution

Web Development
Fundraising Strategy
Metrics and Analytics

Transition an in-person festival to an online event while keeping similar attractions and capturing people’s imagination and attention.

Being a key-stakeholder in producing the festival in addition to creating 20 individual videos where people shared their own P-22 story.

197K

IMPRESSIONS

Social media impressions during the event period

18K

ENGAGEMENTS

Social media engagements during the event period

23K

VIDEO VIEWS

Video views during the event period

Ford x Outdoor Afro Email Newsletters

P-22 Wonderland Landing Page

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The Humanity team gave us just what we needed to make our business ideas concrete. The innovative style and creativity used to design our branding and marketing approach is unmatched. Yanira “gets us” and now we are ready to soar.

Humanity Communications Collective team is our touchstone, tried and true partner, and creative inspiration for all our digital communications. They are values-aligned, super savvy and know how to "get in where they fit in" so we can meet short-term capacity needs while also building a longer-term communications strategy. I can't recommend them enough and am grateful for their partnership these last three years.