We Brought Sundiata Acoli Home

Humanity Communications Collective conducted a two-step approach to elevating Acoli’s story to increase his likelihood of being granted parole or clemency.
  • Copywriting
  • Media Relations
  • Social Media Strategy and Execution
  • Newsletter Strategy and Execution
  • Graphic Design
  • Brand Guide
  • Website Management
  • Website Strategy and Execution
  • Designed a billboard
Educate audiences about the existence of Sundiata Acoli and the fundamental tenets of the law by creating a compelling and nuanced narrative around the law's intent, justice, and civil rights.

  • Create a powerful narrative
  • Shift public perception and awareness of who Sundiata is
  • Use multiple communication vehicles (social media, text, email) to promote an owned narrative
  • Garner TV, print, and digital press coverage
  • National coverage in service of pressuring the state of NJ to release him using pp-eds and opinion pieces


Reaching an audience of 11.4 million.


On visits.


On Social media with a 544% engagement increase across social platforms.

Social Media Sample Graphics

Sample Toolkit

Client Quote