We Brought Sundiata Acoli Home
Humanity Communications Collective conducted a two-step approach to elevating Acoli’s story to increase his likelihood of being granted parole or clemency.
- Media Relations
- Social Media Strategy and Execution
- Newsletter Strategy and Execution
- Graphic Design
- Brand Guide
- Website Management
- Website Strategy and Execution
- Designed a billboard
Educate audiences about the existence of Sundiata Acoli and the fundamental tenets of the law by creating a compelling and nuanced narrative around the law's intent, justice, and civil rights.
- Create a powerful narrative
- Shift public perception and awareness of who Sundiata is
- Use multiple communication vehicles (social media, text, email) to promote an owned narrative
- Garner TV, print, and digital press coverage
- National coverage in service of pressuring the state of NJ to release him using pp-eds and opinion pieces