The Latinx House: Raizado - Humanity Communications Collective

THE LATINX HOUSE
RAIZADO

HCC was part of a cross-functional team to create and bring awareness of Raizado: The Latinx House Festival.

Raizado was built on a vision to hold it for a minimum of 10 years to create a clear and strong place to celebrate and discuss Latinx politics, arts, and culture. A group of diverse advocates, celebrities, and community members discussed issues we face and how to disrupt them.

Designed and created all digital strategy and print assets for the inaugural Raizado: The Latinx House Festival.

Theme Creation
Copywriting
Social Media Strategy and Execution
Livestream

Email/Newsletter
Web Development
Metrics and Analytics
Print Ad

HCC developed the brand identity for Raizado, including graphics, design, colors, look, feel, and logo. We designed all print and digital signage in English and Spanish. HCC also created and executed social, email, and website comm strategies to amplify Raizado.

We created toolkits to help amplify and bring awareness to the event via sponsors, speakers, and guests. HCC created the landing page for the event to help keep the public/participants aware of what Raizado is and what kinds of events were going to take place. We also supported creating digital and print ads to bring awareness to the public in Aspen, CO. Finally, HCC had a full amplification team on-site to create content throughout the festival.