THE LATINX HOUSE
HCC was part of a cross-functional team to create and bring awareness of Raizado: The Latinx House Festival.
Designed and created all digital strategy and print assets for the inaugural Raizado: The Latinx House Festival.
- Theme Creation
- Social Media Strategy and Execution
- Web Development
- Metrics and Analytics
- Print Ad
HCC developed the brand identity for Raizado, including graphics, design, colors, look, feel, and logo. We designed all print and digital signage in English and Spanish. HCC also created and executed social, email, and website comm strategies to amplify Raizado.
We created toolkits to help amplify and bring awareness to the event via sponsors, speakers, and guests. HCC created the landing page for the event to help keep the public/participants aware of what Raizado is and what kinds of events were going to take place. We also supported creating digital and print ads to bring awareness to the public in Aspen, CO. Finally, HCC had a full amplification team on-site to create content throughout the festival.