The Latinx House: SXSW - Humanity Communications Collective

THE LATINX HOUSE
sxsw

The Latinx House had a full-day activation at SXSW 2022.

This event was meant to uplift the Latinx community and shine a light on the Latinx talent that participated at SXSW. This full-day event took place at a venue on Rainey Street (the main road of SXSW). The event included panels, fireside chats, lightning talks, musical performances, live art, local art vendors, a portrait photography booth, a library of free Latinx books, food, and drinks. The event was open to the public, and The Latinx House also invited a select list of Latinx leaders, actors, singers, and creators.

Designed and created all digital strategies for SXSW. On-site event support and social media posting. Managing the deliverables/shotlist photographer and videographer on site. Create toolkits for event participants.

Toolkit
Copywriting
Social Media Strategy and Execution
Brand Awareness

Email/Newsletter
Web Development
Metrics and Analytics

HCC implemented a social media strategy that would get the best possible outcome and impact from The Latinx House's SXSW activation. HCC managed the social media content posted before, during, and after the event. HCC created a toolkit, which included all participants, that was used to post about the event.

HCC created a social media strategy with content that promoted the event, informed the public on all the talks and performances that would take place at the event, promoted the Latinx talent participating at SXSW, and promoted the outcome of the event. HCC also created a ROS/Shotlist that allowed content to be strategically captured/shared during the event.