THE LATINX HOUSE
The Latinx House had a full-day activation at SXSW 2022.
Designed and created all digital strategies for SXSW. On-site event support and social media posting. Managing the deliverables/shotlist photographer and videographer on site. Create toolkits for event participants.
- Social Media Strategy and Execution
- Brand Awareness
- Web Development
- Metrics and Analytics
HCC implemented a social media strategy that would get the best possible outcome and impact from The Latinx House's SXSW activation. HCC managed the social media content posted before, during, and after the event. HCC created a toolkit, which included all participants, that was used to post about the event.
HCC created a social media strategy with content that promoted the event, informed the public on all the talks and performances that would take place at the event, promoted the Latinx talent participating at SXSW, and promoted the outcome of the event. HCC also created a ROS/Shotlist that allowed content to be strategically captured/shared during the event.