The Solutions Project #BlackClimateWeek

THE SOLUTIONS PROJECT
#BLACKCLIMATEWEEK

Highlighting the work of Black climate leaders who are often left out of the environmental narrative

THE SOLUTIONS PROJECT
#BLACKCLIMATEWEEK

Highlighting the work of Black climate leaders who are often left out of the environmental narrative.

Imagined by Humanity Communications Collective to educate The Solutions Project audience about Black climate scientists, organizers, frontline leaders and highlight ones that they support. We supported the campaign across digital platforms.

Support The Solutions Project in ensuring that they have message consistency and cohesion across their ecosystem by reviewing all the digital touch points.

Theme Creation
Activist Outreach
Social Media Strategy and Execution

Video Production
Web Development
Metrics and Analytics

Ideate a campaign that The Solutions Project could own and amplify through their network and all their digital platforms.

Create #BlackClimateWeek campaign to focus and uplift incredible Black voices fighting for climate justice. The hashtag is now a staple in communications and annual event.

147%

WEB TRAFFIC INCREASE

Increased traffic during campaign

146%

ENGAGMENT INCREASE

Increase in engagement on social media during the campaign

99%

NEW USERS

Percentage of new users to the website

TSP #BlackClimateWeek Website Header

#BlackClimateWeek Social Post

Humanity has truly been a godsend. I feel honored to work with an amazing woman-owned company that has been supportive of MPJI all the way. Their expertise and knowledge and care are out of this world. It is a tremendous asset to have their offerings throughout the day. The Humanity team pushes our ability to realize our dreams and desires to grow; their work is essential to any company or organization. We are extremely grateful to Humanity and recommend them everywhere we go.

The Humanity team are expert communicators. They understand how to navigate and leverage both digital and traditional media platforms to deploy the right message to the right audience every time.

Humanity’s fresh take on how to use marketing for social entrepreneurship allows me to expand my reach across the globe. Their keen eye has helped me take advantage of many opportunities.

The Humanity team gave us just what we needed to make our business ideas concrete. The innovative style and creativity used to design our branding and marketing approach is unmatched. Yanira “gets us” and now we are ready to soar.

Humanity Communications Collective team is our touchstone, tried and true partner, and creative inspiration for all our digital communications. They are values-aligned, super savvy and know how to "get in where they fit in" so we can meet short-term capacity needs while also building a longer-term communications strategy. I can't recommend them enough and am grateful for their partnership these last three years.