THE SOLUTIONS PROJECT - 100 AWARDS

Effecting social justice through organizational messaging

THE SOLUTIONS PROJECT - 100 AWARDS

Effecting social justice through organizational messaging

Create and implement digital media strategy for their 100 Awards premiere.
  • On-site Social Media Support
  • Social Messaging and Engagement
  • Celebrity Support
  • Web Support
Launch a celebrity event and movie premiere while sharing stories of women on the front lines to raise $1M in four weeks via merchandise.
Leveraged client’s Instagram stories to increase audience engagement supported by campaign Tool-kits designed to increase awareness and merch sales. In addition, managed Facebook Ads to drive up merch sales.

132%

INCREASE OF FOLLOWERS
Percentage increase on Instagram platform during the campaign

$750K

MERCH SALES
Dollar amount raised from merch sales

28M

IMPRESSIONS
Number of impressions from celebrity influencers