Effecting social justice through organizational messaging
THE SOLUTIONS PROJECT - 100 AWARDS
Effecting social justice through organizational messaging
THE SOLUTIONS PROJECT - 100 AWARDS
Effecting social justice through organizational messaging
An awards show and movie premiere, Avengers: Endgame with celebrity appearance by Don Cheadle, celebrating women of color and everyday heroes who are at the forefront of our transition to 100% clean energy.
Create and implement digital media strategy for their 100 Awards premiere.
- On-site Social Media Support
- Social Messaging and Engagement
- Celebrity Support
- Web Support
Launch a celebrity event and movie premiere while sharing stories of women on the front lines to raise $1M in four weeks via merchandise.
Leveraged client’s Instagram stories to increase audience engagement supported by campaign Tool-kits designed to increase awareness and merch sales. In addition, managed Facebook Ads to drive up merch sales.
132%
INCREASE OF FOLLOWERS
Percentage increase on Instagram platform during the campaign
$750K
MERCH SALES
Dollar amount raised from merch sales
28M
IMPRESSIONS
Number of impressions from celebrity influencers
Humanity has truly been a godsend. I feel honored to work with an amazing woman-owned company that has been supportive of MPJI all the way. Their expertise and knowledge and care are out of this world. It is a tremendous asset to have their offerings throughout the day. The Humanity team pushes our ability to realize our dreams and desires to grow; their work is essential to any company or organization. We are extremely grateful to Humanity and recommend them everywhere we go.
The Humanity team are expert communicators. They understand how to navigate and leverage both digital and traditional media platforms to deploy the right message to the right audience every time.
Humanity’s fresh take on how to use marketing for social entrepreneurship allows me to expand my reach across the globe. Their keen eye has helped me take advantage of many opportunities.
The Humanity team gave us just what we needed to make our business ideas concrete. The innovative style and creativity used to design our branding and marketing approach is unmatched. Yanira “gets us” and now we are ready to soar.
Humanity Communications Collective team is our touchstone, tried and true partner, and creative inspiration for all our digital communications. They are values-aligned, super savvy and know how to "get in where they fit in" so we can meet short-term capacity needs while also building a longer-term communications strategy. I can't recommend them enough and am grateful for their partnership these last three years.
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